I’m not going to project a box out of nothingness, paint it pink, claim it to be blue, and cleverly motivate whether I’m inside or outside this fictitious rectangle. I’m not going to use alluring models, facts and logic to persuade you that you can trust me and that I’m the solution to all of your problems. I’m not going to make you emotionally attached to me, by telling you the story of a boy whose childhood dream was to become a copywriter. And I’m definitely not going to use humour to embed my hidden flaws.
Still, I could do this for any of your brands.
I’m Rickard, pleased to meet you.